How HomeFix Generated £286,000 in Quoted Revenue in 5 Months
By rebuilding their website, implementing advanced lead tracking, and optimising their Google Ads strategy around real revenue data, Global Exposure helped HomeFix generate over £286,000 in quoted job value, transforming their marketing from guesswork into a high-performing, data-driven growth engine.
Project Overview
HomeFix is a home improvement company based in Bletchley, Milton Keynes, specialising in fascia, soffit, cladding, and roofline replacements.
When they came to us, they were running Google Ads with another agency but were frustrated with the lack of transparency, poor communication, and no real visibility on what results the campaigns were driving.
The Challenge
Our Approach at Global Exposure
1. Full Website Rebuild
We rebuilt the HomeFix website from the ground up with a focus on user experience, speed, and conversion rate optimisation. The goal was simple: make sure every click from the ads had the highest chance of turning into a qualified enquiry.
See the new website we designed and developed for HomeFix (optimised for conversions):
2. Smart Tracking with Global Lead Manager
We integrated our proprietary Global Lead Manager system to track and score every enquiry that came through:
Here’s what their dashboard (Global Lead Manager) looks like:
This gave us full visibility from click to quote, allowing us to make every pound spent on ads accountable to revenue.
3. Google Ads Strategy with Conversion Tacking
In month one, we optimised for clicks to gather as much data as possible. Once we had enough volume, we switched to optimising for conversions, now backed by clear indicators of what a valuable lead looked like.
Google’s algorithm began recognising patterns in the data and started delivering ads to users most likely to become high-value customers.
4. Launching Google Local Services
We set up and optimised Google Local Services Ads for HomeFix — giving them access to another stream of high-intent leads, especially via mobile calls, and further expanding their reach in the local area.
Month-by-Month Results
December
January
February
In just three months, HomeFix saw a transformation in lead quality, quoting over £193,000 in potential revenue from a total ad spend of under £3,000.
Long-Term Performance
Since October 2024 (when tracking began) through to April 2025, HomeFix has now quoted over £286,000 in jobs directly from the Google Ads campaign we implemented.
And this figure continues to climb — thanks to ongoing optimisation, conversion data feeding back into Google, and weekly reviews that ensure accountability.
Strategic SEO Based on Real Data
Most agencies run SEO and PPC at the same time, guessing which keywords might work. We did it differently.
Now that we know which search terms actually generate revenue, we’re launching a targeted SEO campaign focusing on the highest-performing keywords. This is a long-term strategy built on proven data, not assumptions.
What Makes Global Exposure Different?
At Global Exposure, we don’t just drive traffic — we track revenue.
Thinking About Running Google Ads?
If you’re tired of agencies reporting on click-through rates and impressions with no proof of value, let’s talk.
At Global Exposure, we’ll show you where your money’s going — and more importantly, how much is coming back.
