Website Case Study for
MGroup

The Mission: Develop a series of 6 individual websites for each of its distinct divisions of M Group.

Project Overview

Global Exposure collaborated with the M Group, a diversified business conglomerate, to develop a series of websites for each of its distinct divisions. The goal was to create a unified design across all websites while crafting tailored content that effectively showcased the diverse range of services offered by M Group’s subsidiaries.

Challenges & Objectives:

  • Establish a consistent experience and design for all divisional websites within the M Group.

  • Develop unique and compelling content to highlight the varied services of each business entity.
  • Collaborate closely with the senior management team at M Group to address specific website requirements.
  • Implement effective SEO strategies, particularly for M5 Cleaning Services, to enhance organic visibility on Google.

Approach

Design Consistency:

  • Establish a consistent experience and design for all divisional websites within the M Group.

  • Develop unique and compelling content to highlight the varied services of each business entity.
  • Collaborate closely with the senior management team at M Group to address specific website requirements.
  • Implement effective SEO strategies, particularly for M5 Cleaning Services, to enhance organic visibility on Google.

SEO Optimisation:

  • Conducted comprehensive keyword research and competitor analysis for M5 Cleaning Services.
  • Instructed the SEO department to implement optimisation strategies to dominate commercial cleaning keywords and attract organic leads through Google.

Integration for M4 Property Group:

  • Collaborated with the senior management at M Group to swiftly integrate a solution for M4 Property Group.
  • Introduced a feature on the website allowing customers to design and build their bespoke outhouse, catering to the post-COVID demand for remote workspaces.

Content Creation:

  • Leveraged SEO insights to guide the content creation team in building out website content adhering to SEO best practices.
  • Worked closely with the senior manager at M Group to make informed and timely decisions, ensuring seamless integration of solutions.

Project Timeline

  • Completed the entire project in seven weeks, covering all five divisional websites (M1 Scaffolding, M2 Roofing, M3 Property Services, M4 OPG, and M5 Cleaning), along with the parent website mgroup.org.uk.

Focus on M3 Property Services:

  • Given the prominence of M3 Property Services, a meticulous approach was taken to detail in importing and creating content.

  • Emphasised case studies, accreditations, and insurance details to showcase the division’s capabilities clearly.

Results

The collaborative efforts resulted in a comprehensive web solution that not only met the design and content needs of each division but also enhanced M5 Cleaning Services’ visibility in relevant Google searches. The integration for M4 Property Group received positive feedback, catering to the evolving needs of professionals post-COVID.

The project’s timely completion within seven weeks demonstrated efficiency and commitment to client objectives.

Global Exposure’s strategic approach to web design and digital marketing proved instrumental in delivering a solution that aligned with M Group’s overarching business goals.

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