Sunfish came to us with a site that was working, but only as a brochure. It validated the business when prospects looked it up. It didn’t sell, didn’t capture leads, and didn’t reflect the calibre of the team behind it. Their internal brief was direct: turn the site into a business development tool, not a digital business card.

They were also coming off the back of a difficult experience with their previous web and SEO supplier. A year-long SEO retainer had been cancelled halfway through. There was no proper site audit, no landing pages built, and a previous agency that, when asked about investing in the site, told Sunfish there was nothing wrong with it. The starting position was a Wix site dotted with broken URLs, indexing issues, duplicate H1s, missing meta descriptions, low text-to-HTML ratios and unverified structured data, none of which would survive a serious enterprise procurement conversation.

Alongside the rebuild, Sunfish wanted:

Because of their previous experience, Sunfish brought a Critical-to-Quality (CTQ) document to the project: a formal list of the standards the new site had to meet before it could be signed off. Rather than push back, we made the CTQ the spine of the project. Every page, every component, every interaction was built to be measured against it at review.

Cadence stayed tight: weekly Google Meet sessions, a Loom walkthrough at the design-review stage so internal stakeholders could feed back asynchronously, and a shared client portal so the Sunfish team could see exactly where every task sat without chasing email threads. We sent action summaries straight after each meeting so Kamil, our day-to-day project lead at Sunfish, could move on follow-ups before the next session.

We started in Discovery: a full sitemap rebuild and a UX walkthrough of the buyer journey, signed off by Sunfish leadership before a single page was designed. The original plan included mega menus across the top navigation, but once the new design direction landed it became clear they’d clutter the page and clash with the transparent header.

We pivoted to a side fly-out navigation with sub-pages nested cleanly underneath: fewer top-level dropdowns, less visual noise, easier to scan, and a navigation pattern that worked identically on mobile.

The site was consolidated to seven top-level items (the CTQ ceiling), eight services were combined down to a tighter set of six, and overlapping industry pages got cleaned up. Defence, Aerospace, and Defence Nuclear were three separate sectors on the old site, and we merged them into a single “Aerospace, Defence and Nuclear” page to avoid the appearance of internal uncertainty. Beverage Wholesale became Distribution & Supply Chain. Beauty became Consumer Products. Smaller language changes, but each one chosen with the procurement reader in mind.

A WordPress build engineered for performance

We rebuilt the site on WordPress with responsive checks, speed and performance audits and a proper QA pass before launch. Page load times sit well under three seconds on standard connections.

The previous site’s broken links, invalid URLs, duplicate H1s, low text-to-HTML ratios and indexing errors were resolved at the build stage rather than patched after launch, and we mapped 301 redirects to retain SEO equity from the old URL structure.

A confident, in-house design direction

Design was handled in-house, keeping the pace fast and the brand decisions commercial rather than decorative. The new look leans into Sunfish’s existing identity but pushes it further: confident typography, generous spacing, a deeper blue palette, and a smooth single-motion hero animation (the original wave concept, simplified after stakeholder review) that gives the brand somewhere to breathe.

Base font sizing was lifted across the board after early feedback that Sunfish’s enterprise audience, often senior and often making procurement decisions, needed something more readable than design-fashionable 15px body copy.

Smarta Healthcare required more than a standard website.

As the business expanded its services, introduced new offerings and refined how patients move through the business, the website needed to keep pace.

Global Exposure worked closely with Smarta Healthcare to build and continuously refine a scalable digital platform, supporting:

This became an evolving project focused on long-term usability, not just launch.

The website needed to support real-world healthcare delivery, not just act as a brochure.

Key challenges included:

Complex Service Structure

User Journey Clarity

Operational Integration

Internal Usability

Ongoing Evolution

We treated Smarta Healthcare as an ongoing digital platform build rather than a one-off project.

We built and refined a structure that supports:

Including:

Outcome:

A flexible structure that grows with the business.

2. User Journey Optimisation

We improved how users navigate and interact with the site by:

Examples:

Outcome:

Reduced friction and improved clarity for patients.

3. Design & Visual Enhancements

We continuously refined the visual presentation of the site, including:

Outcome:

A more professional and trustworthy healthcare website.

4. Booking & Registration Integration

We integrated operational functionality directly into the site:

Outcome:

A website that supports real patient actions, not just information.

5. Content & Service Updates

We provided ongoing support for:

Outcome:

A site that remains accurate, relevant and up to date.

6. Advice & Blog Section Improvements

We improved the structure and usability of content areas:

Outcome:

A clearer, more engaging content experience.

7. Registration & Conversion Pathways

We developed and refined key conversion areas:

Outcome:

Stronger alignment between user intent and action.

8. Staff Training & Enablement

We worked directly with the Smarta Healthcare team to provide:

Outcome:

Greater independence and faster internal updates.

9. Partner & Referral Pathway Planning

We supported planning and development for:

Outcome:

A foundation for future collaboration and growth.

10. Ongoing Support & Development

Post-launch, we continue to support Smarta Healthcare with:

Outcome:

A continuously improving digital platform.

Franklins Solicitors is a well-established, multi-disciplinary law firm operating across a wide range of personal and commercial legal services.

As the firm expanded, their digital presence no longer reflected:

Global Exposure was appointed to deliver a full-scale digital transformation, encompassing:

This became one of the most comprehensive projects delivered by Global Exposure to date.

This was not a redesign.

It was a complete overhaul of a complex, legacy system.

1. Overgrown Website Architecture

The existing site contained:

Result: Users struggled to navigate the site, and key services were difficult to find.

2. Underutilised SEO Potential

Despite a strong domain history, the site lacked:

Result: Significant missed opportunity for organic growth.

3. Disjointed User Experience

Result: Users were not being guided towards enquiry or contact.

4. Limited Internal Flexibility

The internal team:

Result: Marketing activity was slowed down.

5. Brand & Visual Limitations

Result: The website did not reflect the professionalism of the firm.

6. Accessibility Requirements

As a legal firm, compliance and accessibility were critical.

The existing site did not fully meet modern accessibility expectations.

We approached this as a multi-phase transformation project, focusing on structure, performance, and long-term usability.

1. Strategic Sitemap Restructure

We reduced and refined the site from:

500+ pages → ~130 structured, high-value pages

This included:

Outcome: A streamlined, scalable architecture aligned with both users and search engines.

2. SEO-Led Content Migration

Rather than starting from scratch, we:

Outcome: SEO equity was preserved while improving clarity and structure.

3. UX & Conversion Optimisation

The new site was designed to:

We implemented:

Every page answers:

What does the user need?

What should they do next?

4. Professional Photography Integration

To elevate the brand, we delivered:

Outcome: A more authentic, professional and trustworthy digital presence.

5. Accessibility & Compliance Integration

We implemented accessibility improvements to align with best practices, including:

Outcome: A more inclusive website aligned with modern accessibility standards.

6. Staff Training & Internal Enablement

A key part of the project was empowering the Franklins team.

We provided:

Outcome: Reduced reliance on external support and faster internal execution.

7. Scalable Website Build

The new website was built to support:

With:

8. Ongoing Support & Iteration

Post-launch, we continue to support Franklins with:

The website continues to evolve with the business.

QCAB operates within the US transport and hospitality space, providing services to hotels and corporate clients across multiple locations.

Following a period of growth, it became clear that the existing website was no longer aligned with the business’s direction, particularly in relation to:

Global Exposure was brought in to redesign and rebuild the website, ensuring it could support both immediate performance improvements and long-term scalability.

Before the rebuild, the website presented several limitations:

The focus was not just to redesign the website visually, but to rebuild it with performance and scalability at its core.

1. Clear Positioning & Messaging

We worked to reposition QCAB towards higher value corporate clients by:

This ensured the site immediately communicated:

2. Conversion-Led Structure

The site was rebuilt with a clear focus on user flow:

Every page was designed to answer:

3. Built to Support Paid Media

A key priority was aligning the website with ongoing Google Ads activity.

This included:

This allows traffic to convert more effectively, rather than simply increasing volume.

4. Hosting & Technical Setup

Global Exposure now hosts the QCAB website, providing:

The launch strategy also included:

Vitalscan is a private healthcare diagnostics company offering MRI scans, ultrasounds, and blood tests across the UK.

When they came to us, they were investing heavily in digital marketing but weren’t seeing results as their website was failing them. Their leadership team were frustrated with:

Vitalscan’s website wasn’t fit for purpose. Patients couldn’t reliably get in touch, management had no visibility of leads, and the company risked compliance issues. The website flow was poor and user journey was broken. They also had no keyword or revenue attribution meant management had zero clarity on ROI.

1. Conversion Focused Website Rebuild & Interim Landing Pages

We took over the management of the Ads immediately, meaning we needed to custom build our own landing pages for the fresh Ad Campaign. Simultaneously, we rebuilt the Vitalscan website from the ground up:

See the new website we designed and developed for Vitalscan (optimised for conversions):

2. Expanded Content Hub & User Experience

3. Smart Tracking Foundations

HomeFix is a home improvement company based in Bletchley, Milton Keynes, specialising in fascia, soffit, cladding, and roofline replacements.

When they came to us, they were running Google Ads with another agency but were frustrated with the lack of transparency, poor communication, and no real visibility on results the campaigns were driving.

1. Conversion Focused Website Rebuild

We rebuilt the HomeFix website from the ground up with a focus on user experience, speed, and conversion rate optimisation. The goal was simple: make sure every click from the ads had the highest chance of turning into a qualified enquiry.

See the new website we designed and developed for HomeFix (optimised for conversions):

2. Smart Tracking with Global Lead Manager

We integrated our proprietary Global Lead Manager system to track and score every enquiry that came through:

Here’s what their dashboard (Global Lead Manager) looks like:

This gave us full visibility from click to quote, allowing us to make every pound spent on ads accountable to revenue.

3. Google Ads Strategy with Conversion Tracking

In month one, we optimised for clicks to gather as much data as possible. Once we had enough volume, we switched to optimising for conversions, now backed by clear indicators of what a valuable lead looked like.

Google’s algorithm began recognising patterns in the data and started delivering ads to users most likely to become high-value customers.

As of May 2025, we achieve a 11.63% conversion rate in this campaign, which means 1 in every 10 clicks converts into an enquiry for Homefix. The industry standard for a Google Ads conversion rate is 4.40%, meaning we are are tripling the average results for our client.