Transforming a Legacy Legal Website into a Scalable, High-Performance Digital Platform
Global Exposure partnered with Franklins Solicitors to deliver a full-scale digital transformation — restructuring a complex 500+ page website into a streamlined, high-performance platform built for SEO, usability, and long-term growth. By combining strategic sitemap consolidation, conversion-led design, and SEO-led content migration, the new website now reflects the scale of the firm while supporting ongoing marketing activity and improved user experience.
Project Overview
Franklins Solicitors is a well-established, multi-disciplinary law firm operating across a wide range of personal and commercial legal services.
As the firm expanded, their digital presence no longer reflected:
Global Exposure was appointed to deliver a full-scale digital transformation, encompassing:
This became one of the most comprehensive projects delivered by Global Exposure to date.
Before
After
The Challenge
This was not a redesign.
It was a complete overhaul of a complex, legacy system.
1. Overgrown Website Architecture
The existing site contained:
Result: Users struggled to navigate the site, and key services were difficult to find.
2. Underutilised SEO Potential
Despite a strong domain history, the site lacked:
Result: Significant missed opportunity for organic growth.
3. Disjointed User Experience
Result: Users were not being guided towards enquiry or contact.
4. Limited Internal Flexibility
The internal team:
Result: Marketing activity was slowed down.
5. Brand & Visual Limitations
Result: The website did not reflect the professionalism of the firm.
6. Accessibility Requirements
As a legal firm, compliance and accessibility were critical.
The existing site did not fully meet modern accessibility expectations.
Our Approach at Global Exposure
We approached this as a multi-phase transformation project, focusing on structure, performance, and long-term usability.
1. Strategic Sitemap Restructure
We reduced and refined the site from:
500+ pages → ~130 structured, high-value pages
This included:
Outcome: A streamlined, scalable architecture aligned with both users and search engines.
2. SEO-Led Content Migration
Rather than starting from scratch, we:
Outcome: SEO equity was preserved while improving clarity and structure.
3. UX & Conversion Optimisation
The new site was designed to:
We implemented:
Every page answers:
What does the user need?
What should they do next?
4. Professional Photography Integration
To elevate the brand, we delivered:
Outcome: A more authentic, professional and trustworthy digital presence.
5. Accessibility & Compliance Integration
We implemented accessibility improvements to align with best practices, including:
Outcome: A more inclusive website aligned with modern accessibility standards.
6. Staff Training & Internal Enablement
A key part of the project was empowering the Franklins team.
We provided:
Outcome: Reduced reliance on external support and faster internal execution.
7. Scalable Website Build
The new website was built to support:
With:
8. Ongoing Support & Iteration
Post-launch, we continue to support Franklins with:
The website continues to evolve with the business.
Key Deliverables
The Outcome
The new Franklins website now operates as:
It has transformed from:
A complex, outdated site, into a scalable, high-performing business asset
Collaboration & Delivery
This project involved close collaboration with:
It required:
Key Members Who Helped
Key Takeaways
As businesses grow, their websites often fall behind.
Franklins had already built:
The website simply needed to catch up.
Looking Ahead
With the new platform in place, Franklins is now positioned to:
Final Thought
At Global Exposure, we don’t just build websites.
We build systems that:
The Franklins project is a clear example of what that looks like when delivered properly.
