How Vitalscan Transformed Their Google Ads and Launched a Brand-New Website in Just 4 Weeks

Discover how Global Exposure rebuilt Vitalscan’s healthcare website from the ground up — delivering a GDPR-compliant, patient-focused platform with 55+ service pages, advanced enquiry tracking, and immediate results from day one.

Overview of Vitalscan

Vitalscan is a private healthcare diagnostics company offering MRI scans, ultrasounds, and blood tests across the UK.

When they came to us, they were investing heavily in digital marketing but weren’t seeing results as their website was failing them. Their leadership team were frustrated with:

  • £7,500/month Google Ads spend without a single tracked patient attribution
  • Broken website forms and non-functional phone numbers
  • No visibility on which keywords or ads were driving enquiries
  • GDPR risks from an unsuitable platform (Framer)
  • Declining new patient enquiries despite increasing spend

The Challenge

Vitalscan’s website wasn’t fit for purpose. Patients couldn’t reliably get in touch, management had no visibility of leads, and the company risked compliance issues. The website flow was poor and user journey was broken. They also had no keyword or revenue attribution meant management had zero clarity on ROI.

Our Approach at Global Exposure

1. Conversion Focused Website Rebuild & Interim Landing Pages

We took over the management of the Ads immediately, meaning we needed to custom build our own landing pages for the fresh Ad Campaign. Simultaneously, we rebuilt the Vitalscan website from the ground up:

  • Delivered in just 4 weeks from deposit to launch
  • Fully GDPR-compliant infrastructure
  • Modern, patient-first design with clear navigation
  • Service-specific landing pages (MRI, Ultrasound, Blood Tests) optimised for conversions
  • Rewritten copy across the site to reflect clinical credibility and patient trust

See the new website we designed and developed for Vitalscan (optimised for conversions):

Homefix's Website Design

2. Expanded Content Hub & User Experience

  • Old site: ~25 pages, with errors and thin content with broken links and poorly built pages

  • New site: 55 pages, including individual scan/blood test services, meet the team, compliance, and patient resources
  • Provides a long-term SEO and patient education foundation

3. Smart Tracking Foundations

  • Integrated advanced enquiry forms
  • Call tracking implemented
  • Visibility from click → enquiry → booking

Sitemap of Website

The original website has a sitemap of approx 25 pages (with wrong content). Our new website includes 55 pages including pages for each MRI Scan & Blood Test service, as well as meet the team pages, compliance pages and much more, making this website a great content hub for their potential customers.

Timeline

We successfully designed & developed this custom-built website in 4 weeks from the date of deposit payment received, which is a remarkable turnaround time for any website design & development agency. Most typical website projects take approx 8-12 weeks for reference.

Project start (deposit received) on 1st August 2025
Website launched on 1st September 2025

What Makes Global Exposure Different?

We don’t just design websites — we build clinical-grade, compliant patient platforms that convert. By integrating tracking and structuring content properly from the start, Vitalscan now has full visibility of their patient journey.

  • We integrate systems that connect ad spend directly to quoted value

  • We build websites designed to convert at the highest level

  • We feed conversion data back into Google to lower ad costs over time

  • We only invest in SEO when we know what works

  • We present revenue breakdowns and profit reports to our clients

  • We produce profit forecasts for our clients to see future expected performance

Are you looking for a performance-driven Digital Marketing Agency?

If you’re tired of agencies reporting on click-through rates and impressions with no proof of value or revenue, then we would love to have a conversation with you.

At Global Exposure, we’ll show you where your money’s going, and more importantly, how much is coming back. Reach out to us today and let’s have a conversation.

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Written by Reece Hussain

Reece is the founder of Global Exposure, a digital agency specialising in Web Design, SEO, PPC, and lead generation for commercial businesses. Reece began coding at 10 years old, and has extensive knowledge in website development and revenue-focused digital marketing strategy.