£1.35m of work quoted from £20,629 of Google Ads.
Commercial bird control is high value and slow to close. Tracking every enquiry to its quote and contract shows exactly what the ads are worth, even when the sale lands months later.
Specialist bird control for sites that can't afford a problem.
Integrated Bird Management protects commercial sites from problem birds with laser deterrent systems, netting and traditional proofing, and hawk kites. Their customers include airports, factories, industrial sites and farms. We run their Google Ads and SEO, and look after their website hosting.
Big contracts, long sales cycles, no line of sight.
A single commercial contract can be worth tens of thousands of pounds, but it can take months from first call to signed order. In that gap, Google Ads only sees a click, so it's easy to cut the very campaigns that are filling the pipeline.
- Few enquiries, each one potentially worth a five-figure contract
- Months between the first call and a signed order
- No way to see which campaigns produced the quotes that mattered
Followed every enquiry to the contract.
Tracked every enquiry. Calls and forms tied to the ad, keyword and landing page that produced them.
Logged quotes and contracts. Each enquiry carries its quote value and, when signed, its contract value.
Judged on pipeline, not clicks. Budget decisions are made on quoted and won value, so slow-burn campaigns aren't cut before they pay off.
Contracts won vs ad spend, May 2025 to Nov 2026
Contracts are counted in the month of the original enquiry. Wins arrive in steps because each one is a large, individually negotiated job.
Most quotes are still in play. Every one that converts adds to a return that's already close to four times the ad spend.
| Contract | Value | Total ad spend when the enquiry arrived |
|---|---|---|
| 1 | £29,620 | £4,511 |
| 2 | £16,942 | £4,511 |
| 3 | £14,996 | £1,808 |
| 4 | £6,825 | £13,257 |
The first three contracts alone returned more than ten times everything spent on ads up to that point.
Want to see what your Google Ads are really earning?
We'll track every call and enquiry for 30 days, free, and show you your real cost per quote. Then we beat it within 90 days, or refund our management fee.
Start your free 30-day trackingFigures cover May 2025 to 12 November 2026. Enquiries, quote values and contract values are from Integrated Bird Management's call and form tracking; only enquiries from paid Google Ads clicks are counted. Quoted value is the total of quotes issued, not all of which will be won. Spend is Google Ads media spend and excludes management fees. Return on ad spend is contract value won divided by ad spend.
