£395,167 in sales from £30,155 of Google Ads.
We don't report clicks for HomeFix. Every call and enquiry from their Google Ads is tracked through to the quote and the job it became, so we know exactly what the budget is earning.
A local roofline specialist ready to grow.
HomeFix is a home improvement company based in Bletchley, Milton Keynes. They replace fascias, soffits, guttering and cladding for homeowners across Milton Keynes and the Home Counties, where a typical job is worth thousands of pounds.
Spending on ads without knowing which ones paid.
Before working with us, HomeFix's Google Ads were run by another agency with little transparency and no link between the spend and the jobs it produced.
- No tracking of which keywords produced leads
- No way to tell which leads were worth quoting
- No visibility of the revenue the ads generated
- A website that wasn't converting visitors into enquiries
Connected the ads to the sales ledger.
Rebuilt the website for conversion. Faster, clearer and built around getting a quote, so more of the paid traffic turned into enquiries.
Tracked every enquiry. Our Global Lead Manager ties each call and form to the ad and keyword that produced it.
Recorded the outcome. Weekly follow-ups mark each enquiry as quotable or not, then log its quote value and, when won, its sale value.
Managed to revenue. Campaigns started on clicks to gather data, then moved to conversion bidding. Budget decisions are made on sold work and cost per job, and the best-earning search terms now shape HomeFix's SEO.
Built to turn ad clicks into quote requests.
Paid traffic is only as good as the page it lands on. We rebuilt HomeFix's site around one job: getting a homeowner to ask for a quote. A quote form in the header, clear service sections, a gallery of real installs, the areas they cover, Google reviews and their trade accreditations.
Cumulative sales vs ad spend, Jan 2025 to Nov 2026
Sales are counted in the month of the original enquiry, so the most recent months will keep rising as open quotes are won.
Half the enquiries weren't worth quoting. Because we can see that, budget stops going on the searches that produce them.
| 2025 | 2026 (to 12 Nov) | |
|---|---|---|
| Google Ads spend | £12,119 | £18,036 |
| Tracked enquiries | 228 | 252 |
| Jobs won | 50 | 47 |
| Sales value | £212,454 | £182,713 |
| Return on ad spend | 17.5x | 10.1x |
| Ad cost per job won | £242 | £384 |
2026 is still landing: a further £569,293 of quotes from this year's Google Ads enquiries hasn't been marked as won yet.
Don't take our word for it.
Want to see what your Google Ads are really earning?
We'll track every call and enquiry for 30 days, free, and show you your real cost per job. Then we beat it within 90 days, or refund our management fee.
Start your free 30-day trackingFigures cover 1 January 2025 to 12 November 2026. Enquiries, quote values and sale values are from HomeFix's call and form tracking; only enquiries from paid Google Ads clicks are counted. Spend is Google Ads media spend and excludes management fees. Return on ad spend is sales value divided by ad spend.
